100 (C1)

Audi 100 (C1) 1968 — Front 3/4 viewAudi 100 (C1) 1968 — Front viewAudi 100 (C1) 1968 — Side Left viewAudi 100 (C1) 1968 — Side Right viewAudi 100 (C1) 1968 — Rear view
Front 3/4

The car that saved Audi. After near-bankruptcy under DKW, the 100 established Audi as a modern, engineering-led manufacturer and funded everything that followed.

History

Ludwig Kraus secretly developed the 100 without Volkswagen management's knowledge. When presented to VW chief Heinrich Nordhoff, the car was so impressive it was approved immediately. Its success financed Audi's transformation into a premium brand.

Production & Heritage

Production Total827,474
DesignerLudwig Kraus
Production Period1968–1976
Estimated Value$8K–$20K

Value estimates are editorial assessments based on recent auction results and market trends.

Technical Specifications

Engine1.8L Inline-4
Power100 hp
Transmission4-speed manual
DrivetrainFWD
Weight1,060 kg

Engine Details

Displacement1.8L (1,760 cc)

Performance

Weight-to-Power10.6 kg/hp

Tags

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